Author Archives: John Postill

Mobile internet in emerging markets (The Economist)

The next billion geeks
How the mobile internet will transform the BRICI countries

BUYING a mobile phone was the wisest $20 Ranvir Singh ever spent. Mr Singh, a farmer in the north Indian state of Uttar Pradesh, used to make appointments in person, in advance, to deliver fresh buffalo milk to his 40-odd neighbours. Now his customers just call when they want some. Mr Singh’s income has risen by 25%, to 7,000 rupees ($149) a month. And he hears rumours of an even more bountiful technology. He has heard that “something on mobile phones” can tell him the current market price of his wheat. Mr Singh does not know that that “something” is the internet, because, like most Indians, he has never seen or used it. But the phone in his calloused hand hints at how hundreds of millions of people in emerging markets—perhaps even billions—will one day log on.

Read more at The Economist…


Youth, mobile phones and social change

via Mobile  Revolutions

TakingITMobile is a community-based research study conducted in partnership with the social network TakingITGlobal that examines how youth leaders across the globe use mobile communications to create social change within their local communities and internationally. As an e-PAR study, youth participants were encouraged to take the reigns as researchers through the online TakingITMobile Working Group, which comprised of 39 youth representing 20 different countries. TakingITMobile participants (n = 565) paint a picture of the diversity of mobile youth activism around the world.

More information…

(with thanks to Mireia Fernandez-Ardevol for the link)

Review of research on mobile use by micro and small enterprises (MSEs)

A most pleasant surprise find, given that one of our key interests is mobiles and MSEs (in Latin America):

Donner, Jonathan; Escobari,  Marcela
Publication Date: 1 Apr 2009
Publication Type: Report/White paper
Publisher/Journal: Carnegie Mellon University

This paper offers a systematic review of 14 studies of the use of mobile telephony by micro and small enterprises (MSEs) in the developing world, detailing findings about changes to enterprises’ internal processes and external relationships, and findings about mobile use vs. traditional landline use. Results suggest that there is currently more evidence for the benefits of
mobile use accruing mostly (but not exclusively) to existing MSEs rather than new MSEs, in ways that amplify existing material and informational flows rather than transform them. The review presents a more complete picture of mobile use by MSEs than was previously available to ICTD researchers, and identifies priorities for future research, including comparisons of the impact of mobile use across subsectors of MSEs and assessments of use of advanced services such as mobile banking and mobile commerce.

More info

Paper URL

Mobile phones and development in Latin America

Presentation given by Mireia Fernandez Ardevol to the ICT4D Postgraduate Network, UPC Barcelona, 9 September 2010.

Summary by Ismael Peña-López:

Project to analyze mobile telephone usage in Latin America. Diffussion or mobile penetration, though not as high as higher-income countries, it does have a certain level of penetration that sometimes almost reaches 100% (higher-income countries reach up to 120%). Penetration is though unevenly distributed.

Research question: does mobile communication affects (impacts on) socio-economic development in Latin America? That was a new question in the region of Latin America, and it was relevant and ambitious, and wide, as a whole research network of several people and institutions worked together to answer the research question.

The levels of analysis: macro (economics, econometrics, context), meso-organizational (institutions, markets) and micro. It was very important too to maintain a multidisciplinary focus to gather all the shades of meaning of such a complex topic.

continued here…

Mobile rewards paper – notes

Mobile rewards: a critical review of the Mobiles for Development (M4D) literature

A paper to the Media Anthropology Network workshop, The Rewards of Media. EASA2010: Crisis and imagination (24/08/2010 – 27/08/2010)

Francisco Osorio and John Postill
Sheffield Hallam University


Recent academic and mainstream media debates about Wikipedia, Farmville and other new(ish) forms of non-remunerated digital labour (BBC 2010, Pink 2009, Shirky 2010). Why spend so much time (and money) on seemingly wasteful new media practices?

Recent turn to practice theory in media and ICT studies (Couldry 2004, Bräuchler and Postill 2010). What are its implications for the study of mobile phones and livelihoods in developing countries?

In this paper we first review the Mobiles for Development (M4D) literature, then we propose a practice-theoretical approach to mobile livelihoods that takes inspiration from Warde’s (2005) seminal essay on consumption and theories of practice, esp. the rewards of practice.

M4D review

An interdisciplinary field emerging out of ICT4D (ICTs for development).

Main areas of research interest and policy recommendations include: mobiles and market performance (Abraham 2007, Aker 2008, Jensen 2007, Muto and Yamano 2008), micro-entrepreneurs (Donner 2004, 2005, Jagun et al 2008, Molony 2005), infrastructure (Castells et al 2007), regulatory policy (Goodman 2005, Lane et al 2006), poverty reduction (Bhavnani 2008, Souter et al 2005), information poverty (Aminuzzaman et al 2003), mobile banking and money (Ivatury and Pickens 2006, Morawczynski 2008, Torma 2006) mobiles themselves as markets (Mujica 2007), emerging middle classes (Wallis 2011, Wei 2006).

Main geographical regions: so far sub-Saharan Africa and South Asia bulk of research. Other developing regions such as Latin America and Middle East-North Africa neglected to date, with some exceptions (Castells et al 2007, Frost and Sullivan 2006, Mujica 2007).

High hopes in many M4D studies (e.g. Kyem and Le Marie 2006), tempered with concerns. Bhavnani (2008) says that studies have shown mobiles can lower negative phenomena (corruption, crime, high prices…) and raise positive ones (education, efficiency, health) yet you still need access and pricing so that low-income can join in.

Critical perspectives on M4D

1. Negative:

Hype over transformational power of mobiles; in fact Africans still passive recipients of technologies from elsewhere (Alzouma 2008).

2. Nuanced:

Careful with old silver/magic bullet idea, now applied to mobiles (Acker and Mbiti 2010, Castells et al 2007). Don’t forget negative impacts: consumerist ‘status’ of owning mobile, ‘addiction’, crime, conflict arising from rapid change, uncertainty over user’s location, problems with trust (Bruijn et al 2009). Mobiles can in fact reinforce patriarchy and surveillance by employers and patrons (Horst 2008, Lyon 20nn, Wallis 2011). Indeed, they may even increase poverty, says Heeks (2008) provocatively.

Claims about better market performance wrought by mobiles (Jensen 2007) challenged. That may be the case, but these improvements may still co-exist with entrenched supply chains that do not eliminate intermediaries or the need to travel (for trust-building, owing to nature of business, etc) – so you can have both market continuity and change side-by-side (Jagun et al 2008).

Many M4D researchers concerned that poor people in developing countries ‘misusing’ mobiles for non-development purposes, says Donner (2009). Instead, we should move beyond return on investment model of M4D and take seriously the social pleasures of mobiles, for these can help improve both quality of life and standard of living (Donner 2009). Also must differentiate conditions on the ground, e.g. different types of micro-entrepreneurs (taxi drivers, retailers, knife sharpeners) may value different or no mobile features (portability, person-to-person, interlacing, etc.) (Donner 2007). And commodities will vary as well in their perishability, transport to markets, etc, e.g. bananas vs. maize (Muto and Yamano 2009).

Mobile anthropology

This paper rooted in anthropology of media and communication, esp. emerging research area around mobiles (Barendregt 2008, Horst and Miller 2006, Ito and Matsuda 2006,  Stammler 2007, Tenhunen 2008). Stress on non-metropolitan and/or cross-cultural lived experience and mobile practices. Tremendous diversity – actual mobile practices can only be understood in cultural, linguistic and historical context, e.g. continued importance of orality in many developing countries (Bruijn et al 2009, Hahn and Kibora 2008, Stammler 2009) – and indeed in the affluent North (Born 1997).

Horst and Miller (2006): poor Jamaicans use mobiles not to make money but to get money at critical times. Mobiles don’t herald shift to ‘networked individualism’ (Wellman) or ‘network society’ (Castells). Jamaicans have always maintained dispersed networks and valued what they call ‘link-up’.

Tenhunen (2008) fieldwork in West Bengal village. The ‘duality’ of mobiles (see also Morawczynski 2008): they reinvigorate village sociality and kinship relations but also enable change along with other processes, e.g. women more autonomy within traditional patriarchy, old village leadership further eroded.  Horst and Miller are an inspiration, but they downplay change by focussing on Jamaican cultural uniqueness; they overlook ability people have to strive for change. Practice theorists also neglect human agency.

Mobile rewards

A range of existing explations of mobile adoption in developing world: psychological (BBC 2010), effects (Jensen 2007), cost-benefits (Castells et al 2007, Sinha 2005), values (Souter et al 2005), motivations (Sinha 2005), uses and gratifications (Donner 2004), etc. Instead we propose practice theory because it can allow us to capture the multiplicity and messiness of actual mobile-related practices without foreclosing the inquiry.

Warde (2005) seminal article on consumption and practice theory. Practices generate their own patterns of consumption and rewards. Rewards can be of many kinds, and can be intrinsic or extrinsic to the practice itself. How can we apply this to the study of mobile livelihoods in the global South? Tentative proposal:


  • follow the (mobile) practices: what practice-specific patterns of consumption and reward do they generate, if any?
  • follow the (mobile) practitioners: taxi-drivers, shopkeepers, prostitutes, etc.
  • what are the key social (kinship, friendship, ethnicity…) and technical (ubiquity, customisability, reach, Donner 2008) practices of their varied social universes (i.e. their socio-technical practices, Wallis 2011)? (some mobile-specific methods need to be devised)
  • don’t neglect people’s ability to strive for social and economic change, and how mobiles may be part of this (Tenhunen 2008)

Diachronically (see Heeks 2008):

  • what are the main changes and continuities (Tenhunen 2008) within a given practical universe from Year X to Year Y?
  • what part did mobiles play in these changes and continuities?
  • in what ways, if at all, have mobiles contributed to the ongoing ‘blurring’ of lives and livelihoods (Donner 2009, see also Christensen and Røpke 2010) within these universes? e.g. personal/business call blur in Uganda.
  • how did users’ life-stages and positionalities (Wallis 2011) shape their social and economic uses of mobiles?




Further research


see this blog (via Search function)

Notes on Wireless Communication and Global Development (Castells et al 2007)

Chapter 8, In Castells, Manuel, Mireia Fernandez-Ardevol, Jack Linchuan Qiu and Araba Sey (2007) Mobile Communication and Society: A Global Perspective. Cambridge, Massachusetts Institute of Technology Press.

Issues at stake

  • Leapfrogging development?
  • Efffects of mobiles on development
  • Mobile digital divide (incl. rural-urban divide within poor countries)
  • Mobility vs connectivity (in poor countries people get mobile to be connected, not because it’s mobile)
  • Design
  • Cost vs benefit (this question not clear in many cases; regulation is needed)
  • Social vs business uses (in Africa, most people use mobiles socially more than biz; empirically very hard to separate them, Donner 2004)

Alternative uses and alternative modes of access

  • Prepaid systems (key to making mobiles accessible to poor)
  • Scaled-down products and services (helps people with low education)
  • Wi-fi for internet access
  • Shared access and maintenance
  • Resource redistribution: beeps and remittances (with beeps, richer can subsidise poorer users)

Case studies in Asia, Africa and Latin America

  • Success of Little Smart (Xiaolingtong) in China: big hit since 2002; for low-income with low mobility; uniquely Chinese; huge low-income market; life in China is highly localised; this system allows ‘localised mobility’; unusual rural-to-urban tech diffusion
  • Wireless Local Loop (WLL) for India’s poor: hampered by economic barriers; unlike China no citywide scope; intense competition; slowed-down investment
  • Modified Grameen model in Uganda: two programmes – MTN VillagePhone and ‘community phone’; both highly successful according to media reports
  • Mobile payphone franchises in S. Africa: excellent performance
  • Grassroots mobile payphone initiatives in Ghana: may prove unsustainable, remains to be seen
  • Africa in general: adapted models, e.g. Grameen project in Uganda not targetting women; S. African system harder for poor entrepreneurs than in Uganda where micro-finance institutions supporting it.
  • Family life and mobiles in Chile: among poor families, mobiles are important tool of family (not so much individual) connectivity rather than mobility; they use mobile as non-mobile device as they have no landline; handset used collectively
  • Wi-Fi Internet for Development in Latin America: can deliver high bandwidth at low cost, but limited by short signal range. Peru case study: 14 interconnected telecentres, organised via existing cooperative, creating spillovers across region; but hard to replicate and much regulatory change needed in Latin America; often top-down and excluding community orgs and small entrepreneurs.


Huge connectivity gap across global South, despite magic bullet hype of mobiles. Still a lot of investment in infrastructure, adequate regulation, etc, required if people are to gain their connectivity rights. Meanwhile chapter has shown all manner of inventive ways in which people and orgs in these regions have sought to improve the situation, but a lot remains to be done.

Top 20 research reports on mobiles in developing countries

via GSM World site

The following list provides links to the top 20 research reports on the economic and social impact of mobile communications in developing countries as highlighted in The GSMA Development Fund Top 20 report (pdf).

The top 20 studies were determined based on content, relevance, originality and credibility. While it is not an exhaustive and scientifically developed list, it illustrates the work that we feel is most important at the moment and highlights key conclusions on the impact of mobile technology in developing countries. As this is not a scientific ranking, the studies are not displayed by rank, but rather in alphabetical order according to author.

Read more…